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- Erin has been a key player in the Las Vegas beverage alcohol industry for over 15 years, most recently serving as an Area Manager for Southern Glazer’s Wine & Spirits of Nevada, where she specialized in On Premise sales strategy and team leadership. Originally from New Mexico, Erin brings a unique blend of Southwestern grit and hospitality-driven intuition to the Vegas market, with a deep understanding of bars, restaurants, and nightlife culture.
Over her 11-year tenure at SGWS, Erin became known for cultivating high-performing sales teams, driving distribution in competitive markets, and mentoring emerging talent. She has worked with a wide range of spirit brands and accounts, always focused on thoughtful placements, brand growth, and delivering value to her customers.
Passionate about giving back, Erin has organized community volunteering events and fundraisers supporting both local LGBTQ+ organizations and animal rescues. She’s committed to creating space for underrepresented voices in the industry while fostering connection, curiosity, and inclusion in everything she does.
With sharp market insight and a palate shaped by years of On Premise experience, Erin brings a deep appreciation for craft, storytelling, and flavor to the judging table. Excited to join her first official panel, she approaches the role with curiosity, respect for the craft, and an eye for what resonates with real-world consumers. When she’s not diving into the world of beverage, Erin can be found officiating weddings, chasing vintage Vegas neon, or spending time with her son, Silas, and partner, Marcy.
Erin Barrera
On Premise Specialist, WSET Level 2 Wine & Spirits
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